烧烤促销策划方案.docx

文档介绍：烧烤促销策划方案篇一:烧烤促销方案赴汤蹈火烧烤营销方案目录赴汤蹈火烧烤营销方案.............................................................................. ..................2 一、公司简介.............................................................................. ..............................2 二、市场状况分析.............................................................................. ......................3 .............................................................................. .......................3 .............................................................................. .......................3 .............................................................................. .......3 (1)汉拿山韩式烤肉.............................................................................. ........3 (2)牛太郎烤肉.............................................................................. ................4 (3)本地烧烤.............................................................................. ....................4 三、市场策略.............................................................................. ..............................4 ............................................................................. 4 (1)按收入进行的市场细分..........................................................................4 (2)按职业进行的市场细分..........................................................................4 (3)按年龄进行的市场细分..........................................................................5 (4)按地理区位进行的市场细分................................错误!未定义书签。 .............................................................................. ...................6 .............................................................................. .......................6 .............................................................................. ...........................7 (1)在品牌推出初期.............................................................................. ........7 (2)当品牌步入成长期........................