文档介绍：蓝月亮洗手液策划书策划人:马莹学号:1107031142013年12月16日目录前言我们的企业,我们的产品...........................................................................................3一、现状分析......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................6二、目标设定.............................................................................................................................................................................................................................................................................................................................................................................7三、产品策略.........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................8四、价格策略.....................