新兴市场移动广告业务的研究报告.pdf

文档介绍：RESEARCH REPORT

Mobile Advertising in
Emerging Markets

Market Trends and Strategies for the Third
Screen
February 2009
Mobile Advertising in Emerging Markets

Market Trends and Strategies for the Third Screen



Jan ten Sythoff
Manager, EMEA Research
Luis Portela
Analyst
Gabriela Baez
Managing Director





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MOBILE ADVERTISING IN EMERGING MARKETS: MARKET TRENDS AND STRATEGIES FOR THE THIRD SCREEN 3
Table of contents
Table of contents ....................................................................................................... 3 
Table of exhibits ....................................................................................................... 5 
Acronyms and abbreviations .........................