文档介绍：公众低碳消费行为的干预政策研究述评基金项目:国家社科基金后期资助项目(10FGL005)、浙江省自然科学基金项目(Y6110086)和浙江省软科学研究项目(2010C35047)资助。
作者简介:王建明(-),男,江苏靖江人。管理学博士、副教授、硕士生导师,校中青年学科带头人,“人口·资源与环境”校级重点学科负责人。研究方向为环境营销与政府管制。
王建明
(浙江财经学院工商管理学院, 浙江杭州 310018)
摘要:本文主要回顾并评析旨在鼓励公众低碳消费行为的干预政策及其有效性,以便为设计相应的干预政策提供思路,同时为进一步改进和强化干预政策的有效性提供借鉴。本文有如下结论及启示:总体上行为塑造的干预政策分为前置政策和后继政策两大类,或者分为心理战略(即信息战略)和结构战略两类;使用承诺、提供信息和目标设定策略等前置政策在鼓励低碳消费行为上往往是有效的;经济激励和反馈等后继政策短期内(在实验期间)是促进低碳消费行为的有效方式;不同干预政策的成本和收益不尽一致;特定干预措施的有效性也有一定的条件,联合使用多种干预政策相对于单独使用干预政策往往更有效。
关键词:低碳消费行为;前置政策;后继政策;评述
中图分类号:; 文献标识码:A 文章编号:
A Review of Intervention Policy Studies of Public’s Low Carbon Consumption Behavior
WANG Jianming
(Zhejiang University of Finance&Economics, Hangzhou, China)
Abstract: This study is designed to review the intervention policies aiming at encouraging the public’s low-carbon consumption behavior and evaluates their effectiveness. It will provide some ideas for the design of corresponding intervention policies, and provide some implications for the further improvement and enhancement on their effectiveness. Our es to the following conclusions and implications: generally, intervention policies to shape behavior can be divided into two categories including psychological strategies (., information strategy) and structural policies; In most cases, it is effective to encourage low-carbon consumer behavior by using antecedent conditions such mitment, demonstration and goal setting strategies; During the experiment, economic incentives and feedback is effective to promote low-carbon consumption behavior; Costs and benefits of different interventions are not consistent; There are certain conditions for the effectiveness of a specific intervention strategy, and usually it is more effective to use multi-kinds of interventions jointly than to use one single intervention alone.
Key Words: Low-carbon consumption behavior; Antecedent policy; Subsequent policy; Review
20世纪70年代以来,学者们对鼓励低碳消费行为的干预政策进行过大量的理论和实证研究。本文主要对相关的实证研究文献进行回顾并评析,以便