文档介绍：R
China’s Digital
Generations
The 570-Million-Hour Opportunity
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China’s Digital
Generations
The 570-Million-Hour Opportunity
Michael Meyer
David C. Michael
tesheim
July 2008
© The Boston Consulting Group, Inc. 2008. All rights reserved.
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Contents
Note to the Reader 5
Preface 6
Executive Summary 7
The Digital Explosion 9
A Recent Surge 9
Widespread Adoption 10
The Jump to Web 12
munity Leader 12
A Transactional Laggard 13
How China’s History Shapes Today’s Digital Reality 15
The Big Embrace 17
What the Digital Generations Want 17
What the Digital Generations Can’t Live Without 23
In Search of Profitable Models 26
Surveying the Landscape 26
Moving from Devices to Services 26
Satisfying Local Needs 27
The Consumer Connection 31
Appendix: Researching China’s Digital Generations 35
For Further Reading 36
C’ D G
T B C G
Note to the Reader
About the Authors Acknowledgments For Further Contact
Michael Meyer is a principal, David We would like to acknowledge the As always, we e you