文档介绍：非价格因素对服装行业核心竞争力的影响与研究
内容摘要
随着服装市场开放程度的扩大,中国服装产业日趋成熟,国际竞争力也由劳动力成本优势向服装产品质量创新优势、产品开发创新优势、品牌创新优势、文化创新优势的高层次优势转变。服装市场竞争的日趋激烈,服装产品的同质化日趋明显,传统的“价格战”已经进一步显现出其缺陷,已经明显不适应市场经济的进一步发展,企业创新其竞争机制迫在眉睫。而以非价格因素主导下的新型市场竞争模型在发展过程中逐渐凸显出其优势,并且在与外国服装品牌的竞争中更加突出了其竞争优势,建立在非价格机制之上的服装文化将带来更加深刻经济的经济意义,并将创造出强大的社会效益。
通过对服装行业现有的竞争模式的研究,然后得出非价格竞争模式建构的重要性和紧迫性。然后,根据资料的调查和市场的分析,以及对国外服装行业的发展竞争模式的研究和分析,在借鉴国外服装行业成功模式的基础上,制定出以非价格因素为导向的竞争机制,并且注意非价格因素的制定流程以及在实施过程中如何规避风险。最后,得出非价格竞争机制促使企业的核心竞争力得到提高,并加快企业健康长远的发展这一结果。
关键词:价格竞争机制非价格竞争机制核心竞争力社会效益
Influence and Research of Non-petition Pattern’ to Chinese Clothing Industry
Abstract
Along with the expanding market opening degree, Chinese clothing industry e matures,petitive advantage by labor costs switch to clothing product quality, product innovations superiority, brand innovation superiority, the cultural innovation superiority of high-level advantage transformation. The fierce petition, clothing product homogeneity e obvious, the traditional "price" has been further appear defects, has not adapt to the further development of market economy, petition mechanism, enterprise innovation is imminent. But with the new factors leading non-petition model in the development process of the advantages, and is great significance and foreign clothing petition highlighted petitive advantage, build on non-price mechanism of costume culture will bring upon the economy more profound economic significance, and will create powerful social benefits.
Based on the petitive clothing industry research, then realize the importance and urgency of the construction of non-petition pattern. According to the survey data and market analysis, and get the research and analysis of petition of foreign clothing industry, think about the model of ess in foreign clothing industry that guided by the non-price factors , note the non-petition mechanism, the formulation process and factors in the process of how to avoid the risk. Finally, draw the non-petition mechanism to improve the petitiven