文档介绍：Executive 3G Training Workshop
T-Mobile Main Drivers
Philippe Tambourgi
Bonn,
Member of
e! Who? is Who Introduction
My Target Today: About Me:
Account ManagerT-Mobile
Company and3GApproach Help youtounder
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Philippe Tambourgi
1
Detecon
stand T-Mobile
Your Expectations: You: About
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CTC Delegation
T-MOBILE AND MAIN DRIVERS FOR CHINA
Content
A.
6. 5. 4. 3. 2. 1.
Conclusions T-Mobile and3G T-anization T-panyPresentation of T-Mobile History Introduction
Contacts
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2
T-MOBILE AND MAIN DRIVERS FOR CHINA
Content
2.
itr of T-Mobile History
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3
T-MOBILE AND MAIN DRIVERS FOR CHINA
. This requiredapermanentEvoluti MobileTelephony for The Market Development ofT-Mobile of T-Mobile History
Consolidation
3 2 1
4
1999-2002 1992-1998
2003-2005
Start Up
Perform
Growth
Phase
2006+
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4
Q Q
Q
Q Q Q Q
Q
Q Q Q Q
Aggressive Internationalization Develop newservices Margin islessimportant Maximize numberof
potnsi Internationalization Opportunistic Attract Customers Extend Distribution workCoverage
Price War /M&A’s
Harmonization panies Optimization ofMargin, Cost Cutting Marketing VAS CLV-Based Marketing,
with StandardOffers
has developed in 3Phases. hasdevelopedin
Customers andRevenues;
on anization
Main Priorities
T-MOBILE AND MAIN DRIVERS FOR CHINA
1999
They canbegroupedinfourClusters. FollowerinGermanyh T-Mobile, asFast Service Evolution of T-Mobile History
T-Motion
Technology Driven
WAP
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2000
3G Licence 3G
5
2001
GPRS
Mobile Office MMS, LBS, Java,
2002
Proprietary MobileServices
Service Evolution
iiHotspots WiFi Start Rollout
Technology Enablers
MDA1
as introducedaveryhighnumber ofServices.
2003
T-Zones
Open
3G
TM3 (3G)
2004
iiHS WiFi
Web&Walk
2005
HSDPA
T-MOBILE AND MAIN