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如何有效开发大学生旅游市场.doc

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如何有效开发大学生旅游市场.doc

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如何有效开发大学生旅游市场.doc

文档介绍

文档介绍:xx大学
本科生毕业论文
如何有效开发大学生旅游市场
分院:
专业(方向):
年级、班级
学生学号:
学生姓名:
指导老师:
2011年1月24日
How to Develop the Tourism Market of University Students Effectively
Thesis Submitted in Fulfillment of the Requirement for the Degree of Bachelor of Arts
LiuMing
No.
English Department
xx University
January 2011
独创性申明及授权书
本人所呈交的毕业论文是我个人在指导教师指导下进行的研究工作及取得的成果。除特别加以标注的地方外,论文中不包含其他人的研究成果。本论文如有剽窃他人研究成果及相关资料若有不实之处,由本人承担一切相关责任。
本人的毕业论文中所有研究成果的知识产权属海南大学三亚学院所有。本人保证:发表或使用与本论文相关的成果时署名单位仍然为海南大学三亚学院,无论何时何地,未经学校许可,决不转移或扩散与之相关的任何技术或成果。学校有权保留本人所提交论文的原件或复印件,允许论文被查阅或借阅;学校可以公开本论文的全部或部分内容,可以采用影印、缩印或其他手段复制保存本论文。
加密学位论文解密之前后,以上申明同样适用。

论文作者签名:
2011年1月4
Abstract
With the development of our living standard, tourism consumption es more and more popular. Traveling has been an indispensable part of daily life. Among these tourists you may find lots of university students. Abundant leisure time and strong energy make these young people have good chance to travel. According to the statistics, % of the students chose to travel in the holidays, % of the students traveling with his family in the winter.
However, facing such a large piece of the tourism market “cake”, the tourism business and tourism market does not attach great importance to the development of students. Students rational and efficient development of the tourism market has been a particular headache for tourism enterprises. For a long time, due to large travel agencies do not pay attention to the consumption capacity of college students, marketing efforts not enough, the lack of medium and small travel-related products, have been seriously blocked students travel. In addition Students have a certain economic independence and self-living, naturally curious. and with the increasing scale of college students, growing employment pressure, weight, learning more and more nervous, the way students want to relieve stress through tourism travel motivation will e stronger and stronger. Thus college students travel will gra