文档介绍：Chapter9 StrategyReview,Evaluation,&ControlStrategicManagement: Concepts&heNatureofStrategyEvaluation战略评估的本质AStrategy-EvaluationFramework战略评估构架TheBalancedScorecard平衡积分卡2Copyright2005PrenticeHallChapterOutlinePublishedSourcesofStrategyEvaluationInformation公开出版的战略评估信息来源CharacteristicsofanEffective EvaluationSystem有效评估系统的特征ContingencyPlanning权变计划3Copyright2005PrenticeHallChapterOutline(cont’d)ess----eobsolete战略变得过时 --Internalenvironmentsaredynamic --ExternalenvironmentsaredynamicStrategyReview,Evaluation,&anization’swell-being战略评价对企业至关重要Alertmanagementtopotential/anizations错误的战略决策会给企业带来严重后果StrategyReview,Evaluation,&heunderlyingbasesofafirm’pareexpectedtoactualresults比较实际结果与预期结果Identifycorrectiveactionstoensurethatperformanceconformstoplans采取纠正措施,确保行动与计划保持一致StrategyReview,Evaluation,&plex&sensitiveundertaking复杂而敏感的工作Overemphasiscanbecostly&counterproductive过分强调战略评价可能会带来高额费用开支及多重负面效应StrategyReview,Evaluation,&ControlStrategyEvaluation9Copyright2005PrenticeHallStrategyReview,Evaluation,&ControlHaveassetsincreased企业资产是否增值Increaseinprofitability企业盈利是否增加Increaseinsales销售额是否增加Increaseinproductivity生产效率是否提高Profitmargins,ROI,&EPSratiosincreased利润率、投资收益与每股收益是否提高AppraisalofStrategicPerformance10Copyright2005PrenticeHall