文档介绍：上海交通大学硕士学位论文
论中国网络游戏产业的可持续发展
摘�要
近年来网络游戏产业成了互联网经济领域发展最迅速成长性
最好盈利前景广阔的新兴产业之一因此它也成了投资的新热
点随着越来越多的企业进入这个产业中国的网络游戏产业取得
了长足的发展 2003 年网络游戏市场规模达到了
早已远远超过了当年电影业的票房总收入
和其它产业一样网络游戏产业在它的发展过程中存在着一定
问题和风险本文从网络游戏的基本理念出发阐释世界与中国网络
游戏产业的发展历程分析中国网络游戏产业的现况面临的问题
和可持续发展对策由于网络游戏的娱乐性和中国网络游戏市场的
实际情况这个产业在高成长的同时也面临着巨大的市场风险问题
技术/知识产权问题政策问题和社会问题如何解决这些问题已成
为网络游戏产业可持续发展的关键所在对此本文从网络游戏产
业链的构成以及商务模式的优化网络游戏知识产权的保护网络
游戏的政策疏导和解决网络游戏社会问题的对策等方面提出个人的
见解以求得网络游戏产业可持续发展
关键词网络游戏产业可持续发展
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上海交通大学硕士学位论文
SUSTAINABLE DEVELOPMENT OF ONLINE GAMES IN
CHINA INDUSTRY
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In recent years, online game is ing the most promising and
profitable industry in the economies. As a result, it has e a
new investment target. With more and more enterprises entering into this
industry, China has made great progress in it. In 2003, the market size has
reached to RMB 1,970,000,000 which is much higher than the total
revenue of film industry in China.
It has endured the same problems and risks as other industries in the
development of the online games industry. This paper begins with the basic
idea of online games, it illustrates and analyses the developing process, the
present situation, the risk and the prospect of the online game industry in
the world and china.
Because of its entertaining characteristic and the practical situation,
this industry is facing huge problems of marketing risk, know-
how/intellectual property rights, policy problem and problem from society.
How to resolve those problems has e the key of maintaining a
sustainable development of online game industry,�In this text, the author
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上海交通大学硕士学位论文
has own idea prising of industrial chain of online games, its
optimization in business mode, intellectual property rights protection,
conciliation of the policy of online game, and its social problem, in order to
keep a sustained and coordinated development of the online game industry.
������ online games, industry, sustainable developme