文档介绍：重庆科技学院
市场营销学年论文
题目我国农产品营销渠道新探索

院(系) 工商管理学院
专业班级市场营销1班
学生姓名罗浩学号 2009442847
指导教师韩军辉职称副教授
论文成绩__ _
论文评语__ _
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2011 年 6 月 10 日
摘要
针对现在出现的农民农产品生产销售价格与市场零售价格的倍差价之大的现象。农民出现“年丰伤民”,而且低收成年份仍出现收入低下的现象,究其根源,主要问题是农产品市场的不规范,比如批发市场点多却规模小,传统农贸市场销售人占主体,农产品加工程度低,辐射范围小,运输链过长增加成本,加强农产品营销,创新农产品营销渠道,迫在眉睫。本文针对农产品所出现的问题,切实为农民增收的角度提出一系列的方案来探讨渠道的新路子,从农产品生产阶段,根据市场需求来确定生规模,到农产品的深加工处理,建立农村的中心配送中心进行统一配送,同时拓展农产品销售渠道,采用电子化操作,完善渠道技术含量,拓宽销售半径。同时统一农产品市场价格,与超市,零售店企业建立长期合作关系。
关键字:农产品生产中间商终端销售

ABSTRACT
Farmers for agricultural production now appears the sales price and the market times the retail price of the phenomenon of the large difference. Farmers a "wound in abundance to the people", and the low harvest years the phenomenon of low e are still there, study its causes, the main problem is that agricultural markets are not standardized, such as the wholesale market with many points are small scale, traditional farmers market sales were dominant, low level of agricultural product processing, radiation range of small, increase in the cost of the transport chain is too long to strengthen the marketing of agricultural products, innovative marketing channels for agricultural products, is imminent. In this paper, the problems of agricultural products, and effectively increase e for farmers and the angle of a range of options to explore new ways of channels, from the agricultural production stage, according to market demand to determine the raw scale, the deep processing of agricultural products, the establishment of distribution centers in rural areas uniform distribution center, while expanding sales channels of agricultural products, the use of electronic operation, improve the technical content channels, expand marketing radius. At the same time a unified market prices of agricultural products, and supermarkets, retail enterprises to establish long-term relationship.
Keywords: agricultural production middlemen terminal sales
目录
中文摘要 Ⅰ
英文摘要 Ⅱ
一我国农产品营销渠道目前存在的问题 1
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