文档介绍：手机市场营销策略分析的论文小米手机的市场营销策略分析姓名:xx 学院:xxxx 专业:电子商务班级: 指导教师:xx 摘要近年来,随着智能手机的兴起,全球手机市场发展势态良好,与之而来的竞争也日趋激烈。调查显示,XX年一季度中国手机出货量达到1亿七千多台,而去年全年仅出货3亿多台,中国手机市场销量同比增长%,截至目前,中国手机用户总数已达亿户。而在众多国产手机中,小米手机无疑最引人注目,它是小米公司研发的一系列高性能发烧级智能手机。最新款小米M3和红米note已发布,主要针对手机发烧友,采用线上销售模式,是世界上配置堪比苹果的XX元内的智能手机,成为当今国内单款最热门的高端智能手机。本文首先对小米手机进行简要介绍,其次对其进行SWOT分析,最后进一步分析小米手机目前采用的市场营销策略,同时找出其在营销过程中存在的问题,并一一提出相应的解决办法,以期能使其继续保持发展势头,同时为其他国产手机的发展提供借鉴依据。关键词:SWOT分析;市场营销;价格策略;饥饿营销 Abstract Inrecentyears,withthedevelopmentofintelligentmobilephone,developmentoftheglobalmobilephonemarketsituationisgood,,rillionandseventymillionTaiwan,andlastyearonlyshipped3million,salesChinamobilephonemarketgrew%,uptonow,,mobilephoneisundoubtedlythemostattractsb.'sattention,,mainlyformobilephonefancier,usingtheonlinesalesmodel,theintelligentmobilephoneisXXyuanoftheworldwithintheconfigurationasapple,ethesinglemostpopulardomestichigh-,thentheSWOTanalysis,hatusesatpresent,atthesametime,findouttheproblemsinthemarketingprocess,andoneonecorrespondingsolutions,inordertoallowittocontinuetomaintainthemomentumofdevelopment,atthesametimeforthedevelopmentofotherdomesticmobilephoneprovidesthereference. Keywords:SWOTanalysis;marketing;pricestrategy;hungermarketing 目录摘要...........................................................................................................................IIAbstract.......................................................................................................................III 第一章序论.................................................................................................................1 选题背景.........................................................................................................1 选题意义.......................................