文档介绍：旅游景点的电子商务策略研究论文浅析旅游网站的现状及发展策略摘要旅游网站是旅游业发展的一个主要方向,是旅游业参与国际市场竞争的重要手段。由于我国旅游网站建设还处在起步阶段,信息服务和在线支付能力有限,网络营销还仅仅是一种时尚,消费者的培育、旅游网站环境的成熟和政策法规的建设等等都还是亟待在发展中解决的问题。这就迫切需要营造一个有利于旅游网站健康发展的大环境,以赶上信息时代的大潮。旅游企业与旅游网站应借鉴国外的先进管理方式,积极探索适合我国国情的旅游网站的现代经营方式与科学管理方法。目前,我国旅游网站发展中的问题主要存在于旅游网站的配套设备不完善;网民绝对数不断提高,但购买力不足;国内旅游企业涉足电子商务程度低;国内具有完善功能的旅游企业服务的网站数量少等方面。政府应大力扶持旅游网站的发展,完善电子商务的宏观环境;发挥旅游企业的积极作用,实现规模化、网络化经营;加强旅游企业与交通部门的合作,推行电子票务;加强银企合作,解决网上支付的问题,同时,应保证网络安全。关键字:旅游网站;现状;问题;对策摘要······································································································································Ⅰ一旅游网站的概述··············································································································2 (一)旅游网站的内容····································································································2 ············································································2 ········································································2 (二)旅游网站的模式及发展原因················································································3 ························································································3 ················································································4 二国内外旅游网站发展的现状、问题··············································································5 (一)国外旅游业············································································································5 ················································································5 ························································································5 (二)我国旅游业············································································································5 ················································································5 ········································································