文档介绍：毕业论文(设计)
题目旅游电子商务网站
学生姓名陈涛学号 09011627
班级 090116
专业网站规划与开发技术
分院信息技术分院
指导教师沈继伟
2012年 2 月
摘要
互联网的交互性、实时性、丰富性和便捷性等优势促使传统旅游业迅速融入网络经济的浪潮之中。现全球电子商务交易总额中,旅游电子商务已占到1/5的份额, 成为全球电子商务的第一行业。2000年我国电子商务排在前10位的行业中,旅游电子商务居领先地位。网络作为新的旅游信息平台,为旅游业的发展提供了新的契机。
用完整的电子商务的概念来衡量旅游业电子商务的发展现状和阶段,已经成为新时代的要求。衡量的结果,我国还处于亚电子商务阶段,网站还没有形成成功的商业框架、人际关系、分配种类、赢利的一种工具。如何利用网络的巨大潜力将企业的核心业务流程、客户关系管理等都延伸到网上,使产品和服务更贴近用户,让旅游信息网成为企业资源计划、客户关系管理及供应链管理的中枢神经,实现网络对旅游业的整合,将原来市场分散的利润点集中起来,获得一种成功的旅游网站运行的商业模式,构建具有中国特色的旅游电子商务平台,具有时代意义。
随着互联网技术的飞速发展,电子商务的运用已经渗透到各个经济领域,旅游业与电子商务的结合,已成为各国旅游业内人士所关注的热点。文章从旅游业价值链切入,分析了传统旅游业价值链的局限性,展现了电子商务环境下旅游业价值链的构建及其新的特征,以便对我国的旅游信息化建设和旅游价值链的研究有所帮助。
关键字:电子商务;产业价值链;旅游业价值链
Abstract
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