文档介绍：Volkswagen---people’scarTeam6:Stone,Thomas,Cheryl,Peter,Ben,---StoneFieldmarketresearchreport---ThomasSWOTAnalysis---CherylStrategies---PeterValuechainoptimization---BenRisks&Contingencyplan---LibbyHistory:Introduction1937:Knownas“GesellschaftzurVorbereitungdesVolkswagens”1938:Renamed“VolkswagenwerkGmbH”1939-1945:Switchedtoarmaments1945-1948:BritishMilitaryGovernmentinmanagement1948::Internationalization1981:Changename“VolkswagenCaminhoes“1985:ShanghaiVWwasestablished2005::VisionofVolkswagenVision:‘000€millionTheGroup’ Productline: Santana* Passat Polo Touran medium-sizedcars 34VWstoresintotalinSHarea *(23%marketshareinSH)