文档介绍：建立第三方营销服务的必要性及可行性分析
[摘要] 本文介绍第三方营销服务发展的现状及发展趋势,分析市场给中小型企业所带来的巨大商机,明确了我国中小企业建立第三方营销服务的必要性及可行性,通过认识此营销模式并充分利用与互联网结合所提供的服务,使中小企业发展自身优势,从而在激烈的市场竞争中立于不败之地。
界定了传统营销和第三方营销的相关概念后,从4P理论转为1P理论分析出发,介绍了几种国内外第三方营销模式,通过对传统营销和博客营销过程的比较,从市场营销学角度探讨第三方营销发挥其效用的原因,并以“超级女生”和网络运营商的营销模式为例进行实证分析,为第三方营销这种新型营销方式最终发挥最大效用做出有益的探索。
[关键词]传统营销第三方营销第三方营销的模式
The analysis for the necessity and feasibility
to set up the third-party marketing service
[Abstract] In this thesis, I will introduce current development and trend of the third-party marketing service. The new marketing strategy will bring huge business opportunity. To demonstrate that firm should set up the third-party marketing service is necessity and feasibility. Through the knowledge of marketing mode and take full advantage of the service bine with , so that to make it in a invincible position.
After having limited the traditional marketing and the third party marketing related concept, introduced several kind of domestic and foreign third party marketing pattern, through to the traditional marketing and the blog marketing process'parison, displayed its effectiveness from the marketing study angle to discuss third party marketing, and take “super girls” and work operator's marketing pattern as the example to carried on the empirical analysis, displayed the biggest effectiveness for the third party marketing.
[Key Words] traditional marketing the third-party marketing the pattern of third-party marketing
目录
前言……………………………………………………………………………………1
一、第三方营销的发展………………………………………………………………1
………………………………………………………1
传统营销策略的相关理论…………………………………………………1
第三方营销的产生…………………………………………………………2
第三方营销的定义…………………………………………………………2
第三方营销的作用和意义…………………………………………………3
传统营销与第三方营销的比较……………………………………………4
二、建立第三方营销的必要性…………………………………………………………5
第三方营销对湖南卫视的必要性…………………………………………6
第三方营销对天娱传媒的必要性…………………………………………6
第三方营销对蒙牛的必要性………………………………………………7
三、建立第三方营销的可行性…………………………………………………………7
第三方营销的核心问题……………………………………………………7
为第三方创造价