文档介绍：. Kearney Global Prize 2001
Standard Case Exhibits
© 2001
Exhibit 1 — GAI’s brand portfolio
Global Autos Global Autos
Mikado Mikado
Cobra Cobra
Lion Lion
New 2000
Panther model Panther
Revolver Revolver
0 10 20 30 40 50 60 70 80 90 100 120140 160 180200 250 300
Retail Price ($000s)
Actual figures have been modified for the purposes of this case
12/. Kearney Global Prize 2001/ 24/09/2002 2
© 2001
Exhibit 2 — GAI/pany history
• GAI acquires Revolver after
• GA embraces Japanese
• Spencer (hired from Ford) es months of speculation • AAG created to manage GAI’s
production and PD
GAI group CEO and embarks on cost • GA hires Alfa Romeo’s top increasing luxury brand portfolio
techniques
cutting exercise designer to reposition its • Ken Pope nominated to head up AAG
• Record losses at GAI of $ 2 B brand operation as CEO
• GA adopts simultaneous
engineering to reduce
product development cycle • GA implements platform strategy to
•GAI acquires
times reduce platforms and to increase parts
Cobra
• GAI buys Panther monality with limited ess
mounting losses
1993 to 2000 to
1972 1980 1990 1993 1998 1995 1996 1999 2000 2002
2004
1987 1989 1992 1994 1998
• GAI buys 51% • David Jobson • Spencer reshuffles • GA establishes new lead- •‘Mini’ Panther • Possible acquisition of a
stake in es Chief GAI’s senior design center in Italy to luxury sedan 4x4 specialist
Japanese Corporate management team revamp design philosophy expected to be manufacturer
vehicle Strategist and several times and of all brands…later this is launched • Spencer to step down as
manufacturer vows to establish fires 24 senior reversed CEO and e
Mikado GAI as a luxury managers over five • Panther launches the chairman of the board
brand through years midrange flagship with
technology aluminum frame and body
leadership panels
• GA 107 es the first
production vehicle with • Spencer assumes additional
GA’s p