文档介绍：Politeness in English for Business Correspondence
Abstract: As an important means munication in business activities, English for business correspondence plays a crucial role in international munication. A courteous and appreciative letter can help to build a favorable business image for pany and lead to a essful business. However, a letter without courtesy can not only lead to the failure of the business but destroy the image which panies have built up. Therefore, showing politeness in business letter is very important. This paper, in the light of G .Leech’s Politeness Principle, briefly discusses the pragmatic principles of politeness for business correspondence through many samples.
Key Words: Politeness; English for Business Correspondence; Pragmatic Principles
外贸函电中的礼貌研究
摘要:作为商务活动中一个重要的信息媒介,外贸函电起着重要的作用。一封礼貌的信函能为公司建立良好的形象。相反,不仅会导致交易的失败而且还会损坏公司已经建立的形象。因此,在外贸信函中表现适当的礼貌是必要的。论文以利奇的礼貌原则为指导,主要通过分析例子来讨论外贸函电中的礼貌原则的应用。
关键词:礼貌,外贸函电,语用原则
Contents
Acknowledgements i
Abstract(English) ii
Abstract(Chinese) iii
Contents iv
Chapter One Introduction 1
Chapter Two The Importance of Politeness in English for Business Correspondence 2
Chapter Three Principles of Politeness Adopted in English for Business Correspondence 4
Introduction to Politeness Principle 4
Tact Maxim 4
Modesty Maxim 6
Agreement Maxim 7
Sympathy Maxim 8
Chapter Four Several Aspects on How to Adopt Politeness Principles Properly 10
Keeping Equal Status 10
Considering Different Cultural Background 11
Chapter Five Conclusion 12
Bibliography 13
Politeness in English for Business Correspondence
Chapter One Introduction
After China’s entry into WTO, international trade between China and other countries soars. English for business correspondence, as an important means munication in business activities, draws more and more attention gradually. Thus, how to write an effective letter es a heated topic.
Business letter has been enjoying great popularity among scholars