文档介绍：AbstractWiththedeVelopmentofmarket—orientedeconomy,theadVertisementwhoseultimatepu叩oseistopromoteproducts,ser、,?Howw订1thejudgingstandardof如tureadVertisingdesignchange?Whatwillitmeanthat向tureadVertisingdesignbringtodevelopmentofhuman?ThesequestionswhichneedtobeconsideredandsolvedassoonaspossiblearenotonlythenewdemandsWhichsocialputsforwardtotheadVerrtisingemployees,,fromthespecialtiesofmodemadvenisementanddemandstoemployeestosee,withthesupportofadVertisingtheory,ingsofcurrentlyadVertisingdesigneducation,thispapert狄esteachingactiVitiesaboutmodemadVertisingdesignasresearchingobject,pointsoutthattheeducationofadVertisingdesignshouldcirclearoundtheteachingmodeloflfmarket—class-market”andsetuptheteachingmechanismof¨product,study’research¨.Atthesametime,itreferstomanydocumentsanddataaboutadVertisingdesignandteaching仔omhomeandabroad,giVessomerelatiVeadVenisingpicturesasexamplestoshowthinkingandusuale),binedwithmarketandthedemandsofmarket—orientedeconomyshouldbetheteachinggoal,binedwithmarketandtheor),belinkedwithrealityclosely’andmakestudentscangettheirobjects、,itbringsforwardthateducationofadvertisingdesignshouldadvocate”humanity¨teachiIlg,hasasuperficialstudyabouthowteachingaimandmethodshouldgobackto¨humanity¨,getstheresultthattheobjectofarteducationisnotonlytoteachstudents’professionalknowledge,butalsotobuildstudents’independentandconsummatepersonali吼Inoneword,plextype,highqual时andgoodmoralstoserve血esocie妙WiththeresearchonteachingcoursesofadVertisingdesign,tmspaperhassomesuperficialexpatiationfromseVeralaspectsasfollows:relationsbetweenadVertisingandcoursesofadVertisillgdesign,modemadVertisementandteachingofadVeIrtisingdesign,discussionandstlJdyaboutteachingco