文档介绍：跨国企业——麦当劳
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简介brief introduction of McDonald‘s
麦当劳,一个被全球承认和接受的具有快速服务、先进技术的跨国餐饮集团公司,也是世界管理最成功的企业之一。“麦当劳不仅仅是一家餐厅”这句话精确地涵概了麦当劳集团的经营理念。在全球麦当劳的整体制度体系中,麦当劳餐厅的营运是很重要的一环,因为麦当劳的经营理念和欢乐、美味是通过餐厅的人员传递给顾客的。然而餐厅并不是麦当劳这一世界品牌的全部,它只是冰山的一角,因为在它的后面有全面的、完善的、强大的支援系统全面配合,已达到质与量的有效保证。目前麦当劳的足迹已遍及119多个国家和地区,在全球拥有30000多家连锁餐厅;在中国大陆,麦当劳也已成功开设了800多家餐厅。
McDonald's, a global acknowledge and accept with fast service, advanced technology of the multinational food restaurant pany, is the world management one of the most panies. "McDonald's is not only a restaurant" this sentence accurately will contain the McDonald's group the management idea. The whole system in the global McDonald's system, McDonald's restaurants operating is vital, because of McDonald's business concept and joy, delicious is through the restaurant staff to the customer of the relay. But this is not a McDonald's restaurant and the world brand of all, it is only the tip of the iceberg, because at the end of it have a full plete, strong support system, up to cooperate fully with the quality and quantity of the effective guarantee. At present the footprint of the McDonald's has been spread all over 119 DuoGe countries and regions, to have a global more than 30000 chain restaurants; In China, pany also has been essfully opened more than 800 restaurants.
麦当劳的品种
麦当劳餐厅(McDonald's Corporation)是大型的连锁快餐集团,在世界上大约拥有三万间分店,主要售卖汉堡包、薯条、炸鸡、汽水、冰