文档介绍：动画电影《小兵张嘎》营销策划案
by 钱应华
目录
...............................................................................3
策划目的.....................................................................3
策划设计.....................................................................3
.......................................................................4
内容简介....................................................................4
影片主题....................................................................4
影片卖点....................................................................4
..............................................................4
市场规模....................................................................4
竞争对手....................................................................4
传播受众....................................................................5
..............................................................5
渠道设计....................................................................5
宣传技巧....................................................................6
..........................................6
整合营销规划.............................................................6
整合营销原则.............................................................7
具体实施计划.............................................................7
六. 结束语..............