adobe-2019数字科技趋势报告（英文）.docx

文档介绍：2619DigitalTrendsAdobeContentsForewordbyAdobe 3Executivesummary 4Acknowledgements reatCXpoweredbytechnology 7Dataistheneweverything 13Customerjourneymanagementholdskeytopersonalisation plianceandwalledgardens 25Increaseduptakeofartificialintelligence mendations 36Appendix1:Respondentprofiles 38Appendix2:Otherselectedcharts 432 ,’emorethanastreamingservice,offersadigitalexperiencethatadaptstocustomersinrealtime,,conductedinpartnershipwithEconsultancy,ingdata-driven,asyoumayexpect,butalsomorecustomer-experience(CX),,’snotenoughtosimplycollectdata–,wesurveyedover12,500marketers,creativesandITprofessionals,andtheresultswereclear:(55%)ofmarketerssaytheyhaveprioritisedbetteruseofdatathisyear,and63%of,with44%’sGeneralDataProtectionRegulation(GDPR)isnowinplace,withAmericapoisedtofollowsuitinthenearfuture,,,-thirdsofrespondentsadmittheystillhaveafragmentedapproachtomarketingandCXtechnology,and2