文档介绍：Unit 5 Inside advertising
教材课文读写
一、摘要导写
请以约30个词概括课文的内容要点。
技巧点拨:中心句通常在段落首句,第3、4、5段中心句在第2句,均是提出问题或表明现状后用for this reason, this is why , this means等句子引出该段真正主旨内容;此外,要理清文章的思路:第1段总起全文,第2、3、4、5段服务主题和第1段;还要把相同或相近的段落内容(第2、3段,有关制定相应制度,内容相近)简化和整合。
参考例文1:
Many countries make laws and certain rules to keep advertisers honest. Besides, the anization is established to plaints about ads and consumers’ responsibility to check the products also makes sense.
参考例文2:
In order to keep advertisers honest, many countries make laws and certain rules. Furthermore, the anization shoulders the responsibility to plaints. It is also the consumers’ duty to check the products themselves.
二、任务写作
请以约120词谈谈你的观点,内容要点包括:
,能给他们自己以及消费者带来什么好处?
,保证他们的广告信息是诚信可靠的?
技巧点拨:写作观点可取之于文,用之于文。学生可从课文中提炼、积累、改写观点,运用于相关话题的写作,使观点更有深度。此外,对于“如何解决某社会问题(如环境问题、经济问题等)”的写作话题,学生可发散思维,多角度思考,考虑不同的人可承担的责任,(如政府、媒体、当事人、群众等应承担的责任),使文章有话可说。
Honesty can do advertisers a world of good. As the saying goes, honesty is the best policy in the society. Therefore, honesty helps advertisers earn fame for their products, which in turn attracts more and more customers and contributes to the growth in sales. Moreover, keeping advertisers honest is of great benefit to consumers as well.
It can inform the consumers of the latest information, which brings convenience to their shopping in the daily life.
When es to the effective measures to keep advertisers honest, everyone in the society should do their part. For instance, the government is responsible to make laws so as to severely punish the advertisers who make false advertisements.
Besides, it is the media’s duty to prevent the fake adverts being spread. As for consumers, it is suggested that they should equip themselves with a wider knowledge of advertising to protect their rights and interests in case they are cheated.