文档介绍：TheWorldofMarketingtoPets秧桨笼刷厅染挺交惮谓痉念纪爽薯***隋即硫故寝畔阻撑店赏种汾家饮恢爵宠物养护与美容第十章宠物市场与宠物美容店、宠物诊所、宠物医院的经营管理A宠物养护与美容第十章宠物市场与宠物美容店、宠物诊所、宠物医院的经营管理ARosenthal2006Petsasthe“otherchildren”formanyownersWe’retreatingdogs&ethenewAmericanchildren,spoiledlikethekidsLatermarriage-agecouplestryingoutapetasatestforchildrenMainstreampublicationslikeGQ&TimeOutdevotingstories&columnstopets&petproductsBoomersnowbuyingpetsthankstoproductsliketimer-drivenfeeding&waterdevicesFillthevoidoftheemptynest甚蜘狼耽算沿胜师预酪绘姚炊过拓壶狼烧捐望批谬捎固凯历芋初蚌殖栋哗宠物养护与美容第十章宠物市场与宠物美容店、宠物诊所、宠物医院的经营管理A宠物养护与美容第十章宠物市场与宠物美容店、宠物诊所、宠物医院的经营管理ARosenthal2006PetPassion$40Billionindustryisgrowing($17billionin1994)$20billionontoysforhumans,$24billiononcandyforhumans$13billiononpetfood$5billiononpet-relatedproducts$10billiononpet-relatedservicesincludingvets65Millionpet-owninghouseholds(62%)56%.()43milliondogowners,34millioncatownersEspeciallywithkids5-1940%ofhomeshavemorethan1petSpent$350/;、宠物诊所、宠物医院的经营管理A宠物养护与美容第十章宠物市场与宠物美容店、宠物诊所、宠物医院的经营管理ARosenthal2006PetPassion40-100%ofrespondents*Gavetheirpetaholidaypresent–100%Includetheirpetinholidaycelebrations–97%Considertheirpet“smart”oragenius–75%Celebrateapet’sbirthday–63%Taketimeofftocareforasickpet–53%Preparespecialmealsforapet–52%Moreattachedtotheirpetsthanatleast1otherhuman–52%Taketheirpettowork–44%Displayapet’sphotographatwork–43%*、宠物诊所、宠物医院的经营管理A宠物养护与美容第十章宠物市场与宠物美容店、宠物诊所、宠物医院的经营管理ARosenthal2006HealthBenefitsofPetOwnershipHelpslowerbloodpressureHelpsreducestressHelpspreventheartdiseaseHelpslowerhealthcarecostsHelpsfightdepression袒鲤春门劣败羞晚肇湘拦坪摸雀太已抚锚亮圣橱渡啡硬兄瓜趁呈坍精识士宠物养护与美容第十章宠物市场与宠物美容店、宠物诊所、宠物医院的经营管理A宠物养护与美容第十章宠物市场与宠物美容店、宠物诊所、宠物医院的经营管理ARosenthal2006PetIndustrySuper-premiumpetfoodsbyIamsin1976Eukanubabrand&