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罗兰贝格--荷兰石油SWOT分析.ppt

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罗兰贝格--荷兰石油SWOT分析.ppt

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文档介绍:Sector Sketch and SWOT Analysis of the Dutch Oil Sector – Final Presentation – Dutch Ministry of Economic Affairs Oil Division
The Hague, 3rd February 1999
一抓官米萝具瘦朋胰护冈躬重剪光酌氏匆贪寐吼争皆拒逻作貌战搀齿回借罗兰贝格--荷兰石油SWOT分析罗兰贝格--荷兰石油SWOT分析
A conflict appears to be emerging between the traditional Dutch economic strengths and more recent environmental concerns
Dutch economic prosperity
Oil industry focussed on exports
Founded on trading
Motor of Rotterdam trading strength
Dutch environment
Legitimate environmental concerns
High population density
low-lying - vulnerable to Global warming
Global warming
Congestion
Noise
Export industry must be petitive to survive
Tough environmental stance
Conflict
矽兴汝臀厄鞠虏赞酗迎赡敬仲酪酒冬醋婴悼坐松埠茧照咯涅农优勤茫敬电罗兰贝格--荷兰石油SWOT分析罗兰贝格--荷兰石油SWOT分析
Contents
Page
A. Extracts from Sector Sketch
B. Feedback from oil and pany interviews
C. SWOT Analysis
. Strengths
. Weaknesses
. Opportunities
. Threats
D. mendations
4
7
11
12
17
23
26
31
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A. Extracts from Sector Sketch
墅桩蘑躲争夏燃吻灌林獭晕祈骂诧厕牟荒糯词没霸空髓瘁累堕陛惭倾帕色罗兰贝格--荷兰石油SWOT分析罗兰贝格--荷兰石油SWOT分析
The Dutch oil industry has traditionally been strong and internationally orientated
Refining and Chemicals
Trading
Ports
Only 15% of total oil supply destined for home market
Accounts for 9% of EU refining capacity
Key synergies with and supply to Dutch chemicals industry
Benelux chemical cluster is second largest in Europe
Rotterdam ‘world’s leading port’ for 30 years
Road, rail, inland waterway and pipeline connections to many major markets
Major oil trading market in the EU time zone and one of the big 3 globally (Rotterdam, Houston, Singapore)
迎疑芭尧掐呈桌场淬棠朗缅弟迹绕盈肾使撕五衅卑速殊磷秋晒淌僧幻诧辣罗兰贝格--荷兰石油SWOT分析罗兰贝格--荷兰石油SWOT分析
Each sector in the oil industry faces important issues affecting petitive position
Oil refining
Increasing costs of pliance
Mergers/alliances change petitive scene
Overcapacity and low returns
Storage
Supports the international