文档介绍：目录
序言 1
一、基本概念界定 1
(一)农业旅游、乡村旅游和农业旅游产品 1
(二)农业旅游与新农村建设发展关系 1
二、国外及国内农业旅游的发展情况 2
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三、陕西省农业旅游发展及其产品开发现状 5
四、陕西农业旅游产品存在问题分析 5
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五、陕西农业旅游产品应对策略构想 6
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结语 8
参考文献 9
陕西农业旅游产品深度开发研究
内容摘要
本论文叙述了发展农业旅游和建设新农村的关系,阐述了国外,国内农业旅游的发展以及陕西农业旅游的发展现状,着重以陕西农业旅游产品开发这一点做为研究对象,结合国内外农业旅游产品开发的现状和发展进行了分析,并且指出了陕西农业旅游产品开发的三个不足点,既产品开发缺乏层次性,产品雷同现象严重以及缺乏品牌化的营销战略。接下来针对这三个不足点,分西安及关中地区,陕南区域及陕北黄土高原区域并结合各区域特点,给出了开发农业旅游产品的构思和设想。最后得出了,加快陕西农村旅游发展需要认真深入的研究农业旅游产品的深开发,因地制宜,重视细节,增强农业产品开发的力度和拓宽农业旅游产品开发的思路!
关键词:农业旅游陕西旅游旅游产品深度开发
The new rural construction in the context of agricultural tourism product development strategy of Shanxi Research

Abstract
This paper describes the development of agricultural tourism and the construction of new countryside expounded the relationship between foreign and domestic agriculture and tourism development, as well as the development of agricultural tourism in Shanxi status quo, with emphasis on agricultural tourism product development in Shanxi as the object of study that Agricultural tourism at home and abroad status of product development, and development of an analysis and pointed out that the Shanxi agricultural tourism product development, less than three points, both the lack of hierarchy of product development, product duplication and critical problems of lack of brand-oriented marketing strategy. To address this shortage of the next three points, sub-Xi'an and the Guanzhong area, southern Shanxi Loess Plateau region and in conjunction with the regional characteristics of the region, given the idea of development of agricultural tourism products and ideas. Finally arrive, and to accelerate the development of rural tourism in Shanxi need to be carefully in-depth study of the deep development of agriculture and tourism products, adapted to local conditions, attention to detail, to enhance agricultural product development efforts and expand the agro-to