文档介绍：(海量营销管理培训资料下载)

一分钟经理人(实践)

[美] 肯·布兰查
罗伯特·劳勃尔著
喻春生译

时事出版社
二 OO 二年二月出版

(海量营销管理培训资料下载)
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(海量营销管理培训资料下载)
目录

译者的话...........................................................................................................2
象征...................................................................................................................2
前言...................................................................................................................2
问题...................................................................................................................3
一分钟经理.......................................................................................................3
说比做容易.......................................................................................................4
管理的 ABC 法.................................................................................................5
ABC 法基本教程...............................................................................................7
管理成功者.....................................................................................................13
有效的批评.....................................................................................................14
从理论到实践..................................................................................................17
为 PRICE 确定步骤.........................................................................................18
PRICE 体系.....................................................................................................19
成效定位.........................................................................................................19
记录现行成效..................................................................................................20
部下的参与.......................