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Team-Fly®
78 Important Questions
Every Leader Should
Ask and Answer
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78 Important Questions
Every Leader Should
Ask and Answer
CHRIS CLARKE-EPSTEIN
AMERICAN MANAGEMENT ASSOCIATION
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Library of Congress Cataloging-in-Publication Data
Clarke-Epstein, Chris.
78 important questions every leader should ask and answer / Chris
p. cm.
Includes bibliographical references (p. ) and index.
ISBN 0-8144-7162-5
1. Leadership. 2. Communication anizations. 3. Corporate culture.
4. Public relations. I. Title: Seventy eight important questions every leader
should ask and answer. II. Title.
. C539 2002
'092--dc21
2002008308
© 2002 Chris Clarke-Epstein.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced, stored in a retrieval system, or transmitted in
whole or in part, in any form or by any means, electronic, mechanical, photocopying,
recording, or otherwise, without the prior written permission of , a division of
American Management Association, 1601 Broadway, New York, NY 100