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JAPAN’S WIRELESS TSUNAMI
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JAPAN’S WIRELESS TSUNAMI
How One Mobile Created a
New Market and Became a Global Force
JOHN BECK
AND
MITCHELL WADE
American Management Association
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Library of Congress Cataloging-in-Publication Data
Beck, John C.
o : Japan’s wireless tsunami / John C. Beck and Mitchell E. Wade.
p. cm.
Includes bibliographical references and index.
ISBN 0-8144-0753-6
1. o—History. 2. Cellular telephone services
industry—Japan—History. I. Wade, Mitchell E. II. Title.
B435 2002
’06’552—dc21 2002008312
© 2003 John Beck and Mitchell Wade
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced,
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Printing number
10 9 8 7 6 5 4 3 2 1
For Roger
—JB
For my parents
—MW
CONTENTS
Introduc