文档介绍：螀服装终端陈列与消费行为关系研究膄摘要芄随着服装市场竞争地日趋激烈,,,,本论文得到了服装终端陈列地核心要素体系,该结构腿中影响消费行为地7个主因子分别是陈列方法、陈列技巧、装饰装潢、形蕿象氛围、品牌标识、销售辅助和视觉传达;比较了不同人口统计属性(性蚅别)地消费者关于服装陈列对消费行为地影响和感知上地差异;通过陈列膃对消费行为影响效应与提取地因子进行回归分析,得出陈列对消费行为影蒁响效应回归方程,:ingincreasinglyfierce,moreandmoreb5E2RGbCAP膅garmententerprisesarebeginningtorealizetheconsumer-,consideringthecharacteristicsoffashionindustry,,,thisthesishasgotthefashionterminaldisplaycoreelementsxHAQX74J0X肁systemofstructure,themainsevenfactorswhicheffectedthecustomerbehaviorinthisLDAYtRyKfE薀structurewerenamedas:displaymethod,displaytechnique,decorativedecor,imageZzz6ZB2Ltk蚆atmosphere,brandlogo,munication;pareddifferentdvzfvkwMI1膄ofdemographics(gender),:fashiondisplayfashionelementsdisplayconsumerbehaviorM2ub6vSTnP肇北京服装学院2005级硕士论文羃1蚀目录袈1引言................................................................................30YujCfmUCw袇2相关理论回顾..............................................................................................................................................................................................................................................