文档介绍：摘要
在广大的社会消费群体中,大学生显然是一个特殊的群体,而三本院校的学生是这个特殊群体的新生力量,他们不仅有着富裕的家庭背景,而且他们的消费观念、特点将直接影响未来消费市场的发展方向,及相关经济政策制定的理论依据。因此,对大学生的消费特点与其消费心理进行分析,就更显得重要了。由于各方面因素的影响,制约着当代大学生正确消费观的形成。文章首先主要探讨当前我国大学生存在的消费误区和问题;其次针对这些问题,探究其成因;最后就大学生如何树立正确理性的消费观,提出几点建议,以期促进当代大学生健康的成长。当代大学生是国家的栋梁,民族的希望,决定着国家将来的发展和强大,作为大学生在学****期间应当养成良好的思想品德,形成良好的****惯,有利于将来的工作和发展。
关键词:郊区三本消费****惯消费观念理性消费
ABSTRACT
Among all the consumer groups, college students are all undoubtedly special. Students from independent colleges, as new entrants to the Chinese society, are even more different. With better financial backgrounds, their consumption concepts and characteristics exert direct influence on the development trend of market and the formulation of relevant economic policies. Consequently, it is essential for us to analyze the characteristics and psychology of their consumption behavior. The right consumption concept of college students has not yet been formed, the reasons of which being various. This research first discusses the problem of college students in terms of consumption. It then provide reasons. Finally, it offers advice on how to develop a rational consumption concept, in the hope of promoting the development of college students. In reference to consumption psychology and marketing basics, this research makes an analysis on the students of suburban independent colleges.
Key words: suburban college consumption habit cons