文档介绍：BUSINESS CREATIVITY
Breaking the invisible barriers
Arthur Gogatz and Reuben Mondejar
Business Creativity
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BUSINESS
CREATIVITY
Breaking the invisible barriers
Arthur Gogatz
and
Reuben Mondejar
© Arthur Gogatz and Reuben Mondejar 2005
All rights reserved. No reproduction, copy or transmission of this
publication may be made without written permission.
No paragraph of this publication may be reproduced, copied or transmitted
save with written permission or in accordance with the provisions of the
Copyright, Designs and Patents Act 1988, or under the terms of any licence
permitting limited copying issued by the Copyright Licensing Agency, 90
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Any person who does any unauthorised act in relation to this publication
may be liable to criminal prosecution and civil claims for damages.
The authors have asserted their rights to be identified as the authors of
this work in accordance with the Copyright, Designs and Patents Act 1988.
First published 2005 by
PALGRAVE MACMILLAN
Houndmills, Basingstoke, Hampshire RG21 6XS and
175 Fifth Avenue, New York, . 10010
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PALGRAVE MACMILLAN is the global academic imprint of the Palgrave
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ISBN 1–4039–4509–8
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managed and sustained forest sources.
A catalogue record for this book is available from the British Library.
Library of Congress Cataloging-in-Publication Data
Gogatz, Arthur.
Business creativity : breaking the invisible barriers / Arthur Gogatz and
Reuben Mondejar.
p. cm.
Includes bibliographical references and index.
ISBN 1–4039–4509–8
1. Creat