文档介绍：Advertising is any of various methods used by pany to increase the sales of its products or services, or to promote a brand name. Advertising is also used anizations and individuals municate an idea or image, to recruit staff, or to publicize an event. To ensure that their advertisements will appeal to those most suited to their products, advertisers must have a target audience in mind when they design their campaign. The media used by the advertisers are newspapers, magazines, television, radio, and posters etc.
Business Advertising
Contents
Unit 10
Lead-in
01
Text A
02
Text B
03
Practical Writing
04
Vocabulary
1
Look at the pictures and guess the meanings of the words, using a
dictionary to check your answers.
Unit10
Lisn
Spot
Disc
sock detergent liquid laundry
noodle chef dish fluid
Lead-in
You will hear three advertisements. Listen to them and answer
the questions.
The First Advertisement
What is the brand of the product advertised?
A. Tide B. Bleach C. Whiter D. Tommy
2. What does “it’ll knock your socks off” mean?
A. It will make your sock broken.
B. It will make your sock dirtier.
C. It will make your sock much cleaner.
D. It will make your sock larger
√
√
Voca
Spot
Disc
____
____
Script
Listening
2
Unit10
Listening
2
Second Advertisement
3. What is the product being advertised?
A. Vegetables B. Chicken C. Noodle D. Bread
4. How does the advertiser describe the product?
A. Good B. Crispy C. Tender D. Delicious and quick
Third Advertisement
5. What is the function of the product?
A. It can make the skin softer. B. It can make the skin younger.
C. It can make the skin smoother. D. All of the above.
6. What is the name of the product?
A. Essential Fluid. B. Softer C. Graceful D. Oil of Olay
√
√
____
____
____
√
Script
Spot
Disc
____
√
Unit10
Voca
1. What do you do with socks this dirty?
Wash it in a regular detergent, like the one you’re using
now and it will get only this white.
But it’ll get