文档介绍：衿羅甜袄品蚁店芀策蚇划蚃案螀蚁膅制作人:潘英剑蚆袀螈袇蒅袀腿目录蕿膄一、企业描述··················································3羀二、市场分析薀(一)目标顾客分析······················································3羆(二)目标市场分析·····················································4羃(三)顾客需求分析·····················································5肀(四)价格定位分析······················································5羁(五)分析总结·························································6螈三、竞争分析羅(一)行业竞争者·······················································7膀(二)消费者···························································10肇(三)替代者···························································10膆(四)竞争优劣分析表···················································11螄四、企业组织结构芀(一)企业形式·························································11蒈(二)企业组织结构图···················································11袈五、营销策略薃(一)产品策略························································12薄(二)价格策略························································12衿(三)促销策略························································12莆六、店内装修创意薆(一)菜单制作························································13蚃(二)愿望墙···························································13芀(三)娱乐项目························································13肈(附图)莅七、风险分析预测螃(一)环境风险·························································14蚁(二)经营风险························································14薆(三)市场风险·························································14膄(四)财务风险·························································14袃八、投资预算袈(一)建设投资·························································15芈(二)管理成本·························································15袃羃附录1(调查问卷)艿蚅一、企业描述羆肃(一)店名:“??”甜品店蚀(二)经营范围:港式甜品、各类饮品、蛋糕等。莇(三)经营规模:小型蚄(四)经营理念:打造极致的产品、舒适的环境肃(五)产品描述:“??”甜品店是一家以甜品为主的综合休闲店。主打产品有补上肀袅蒃膃二、市场分析膇薇根据附录1的市场问卷调查,随机在选址处调查了30位行人,得出以下数据,并对某些可用性问题的数据进行了一定的分析,对甜品店的创业会有一定的参考性。节芃(一)目标顾客分析:薈肅Q1:您是否经常吃甜品?(单选)芅条件选项莂A几乎天天罿B每周两次以上螇C每周一两次肄D几乎不吃蒂调查人数莀14-18周岁男性膅螃1薂1螁1羇3袆18-25周岁男性蚂羈虿3薅2蚂5荿25周岁以上肆男性莃1螂蝿