文档介绍：International Business English Correspondence
Chapter One Introduction
Introduction
Business English
A branch of English for specific purpose (ESP), standard English to be used in international business activities.
Has its dominant features
A mand of Chinese is equally important as business English
Enclosed please find a cheque for US$5000 in settlement of account to date.
Dear Sirs
Yours faithfully
Business English correspondence
Forms: Letters/Cables Telexes/Emails/faxes
Purpose: win agreement
To get action
To build good will
To provide information
How to achieve the purpose (what we should learn in this subject)
Writing format
Business incoterms
Expressing methods and skills
Arrangement of the subject
The layout of business letters
Establishment of business relations and credit status enquiries
Enquiry and offer
Counter-offer
Order placing and replies
Terms of payment (Establishment of L/C and amendment)
Transport
Packing
Insurance
Complains and claims
Studying method
Deeply understand the basic theory of writing
Study the example letters
Master customary words, phrases, sentence patterns and expressing method in each phase of foreign trade business
Exercise
Essential Qualities in Business Letter Writing --- the 7C’s principles
Consideration 考虑周到
---“you attitude”; “put yourself in your reader’s shoes”
Questions:
What are his needs, his wishes, his interests, his problems, and how I meet with them?
What would be my own feelings, if I were to receive a letter of the kind I propose to write?
Compare:
We won’t be able to send you the brochure this month.
We will send you the brochure next month.
This kind of unfortunate incident will not occur in the future.
Future transactions will be handled with the utmost care.
We would like to take the opportunity at the fair to demonstrate our full range of products and services which we can offer our customers.
Please join us at the fair and you will have the chance to see how our products and services can