文档介绍：报刊第十二次课Advertising (1)
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Review
Ⅰ.Types of journalism
Ⅱ.Introduction of feature stories
Ⅲ.Comparison between straight news and feature stories
Ⅳ.Different kinds of feature stories
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Today’s teaching plan
Ⅰ.Introduction of advertising
is advertising?
people need advertising?
types does advertising have?
4. Newspaper ads.
Ⅱ.Lexical characteristics of advertising
mendatory words
of simple words
of new words
pounds
Ⅲ. Advice for slogan writing
Ⅳ. Show time of different advertising
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Ⅰ.Introduction
Where can you find advertisements?
everywhere.(almost all media, all usable spaces are employed to get all sorts of information to all people in all places.)
is advertising?
Advertising—advertising industry & advertisement, (here esp. advertisement.) it refers to any method of calling the public’s attention to a product, a service, or an idea without person-to-person selling. Nowadays, it is also one important techniques of modern business enterprises.
Copywriter—refers to people who write ads. (ad-writer)
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people need advertising?
As for sellers, to inform and influence consumers, by which to promote products ,service, ideas panies, etc.
As for consumers, to choose good products, to select useful information, by which life will be colorful.
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types does advertising have?
According to media employed, it can be divided into these types—newspaper&magazine, direct mail, radio, television, film, outdoor media (bulletin, window display, electric displays), transit media (bus, taxi, station poster), miscellanies (leaflet, body of human beings)
TV is the most dramatic medium, bines sight, sound and motion.
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4. Newspaper ads.
Newspaper is the most widely u