文档介绍:Lenovo’s Legend Returns.
Liu Chuanzhi built China’s first pany. Now he’s rebuilding it.
As China’s economy gains ever greater global influence, its major corporations dream of conquering international markets. Liu Chuanzhi and Lenovo have been at the forefront of that quest. With Liu at the helm, Lenovo became China’s first truly multinational corporation after its $ billion acquisition of IBMs famed PC unit in 2005. When the deal closed, Liu gave up the chairman job and let the new Sino-American leadership team take over.
The acquisition, it turned out, was the easy part. Lenovo eventually became entangled in a struggle over pany’s managerial culture. The internecine intrigue would prove costly. Lenovo’s market share stagnated because pany wasn’t adapting to new trends in puting.
Lenovo’s problems are a looming challenge for corporate China in general. Since few Chinese executives have had meaningful experience operating outside the country, transforming their global aspirations into reality will be a difficult task. “Going global is going to be a big, big issue for panies,” says James McGregor, senior counselor for consulting firm APCO Worldwide in Beijing.
Liu, 66, intends to fix all that. After four years on the sidelines, he took
back control of Lenovo’s management last year from mand-control American CEO and recast Lenovo as a pany with a consensus-style Chines