咖啡厅营销策划.doc

文档介绍：目录
一、方案背景···································2
二、市场状况分析·······························2
(一)消费者需求分析···························2
(二)目标人群分析·····························3
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(三)竞争者分析·······························3
三、项目执行及分析·····························3
(一)产品和服务描述···························4
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(二)地点选择·································4
(三)管理方式·································5
(四)推广计划·································5