文档介绍：螂螁罿羆创业计划书蒆薂肀荿袅企业名称(休闲屋)节创业者姓名袇日期2013年7月20日蒇莅肃衿通信地址福建省漳州市薅邮政编码363400螄电话螃传真羀电子邮件羈膃蒃目录螇肆一、企业概况···································································1蚃二、创业计划作者的个人情况···············································1芄三、市场评估···································································2蝿四、市场营销计划·······························································4蒈五、企业组织结构·······························································5芆六、固定资产···································································7螀七、流动资金(月)·····························································9袀八、销售收入预测(12个月)················································10薇九、销售和成本计划···························································11螅十、现金流量计划······························································12蒀一、企业概况蚈企业概述(创业项目选择理由、主要经营范围、主要产品或服务、目标及潜在顾客、发展前景或目标、企业宗旨或经营理念或企业文化等简述):蚅随着人们的生活水平的提高,越来越多的奶茶店、甜品店。甚至是台湾知名面包、咖啡、烘培连锁品牌85度C在大陆的连锁店已经超过300多家,星巴克中国总裁王静瑛表示,中国已成为星巴克在美国本土之外的最大市场,公司将加快在中国内地的拓展速度,到2015年,公司要在中国内地开出1500家门店。所以中国存在的巨大的市场,特别是学生群体和社会青年人群更愿意接受这些。膅我们的木朵屋主要经营产品:现榨果汁、小吃、面包、酸奶、冷饮等。膁我们的目标是成为所在地区最具特色的休闲屋,拥有一批的忠实顾客。蝿在经营成熟后,我们会进行店面的扩张。肇薄羁企业类型:螀¨生产制造¨零售¨批发¨服务¨农业膆¨新型产业¨传统产业¨其他肄二、创业计划作者的个人情况蚂以往的相关经验(包括时间):薈大二期间(2012-2013)在奶茶店兼职过;薈蒃蒂虿教育背景,所学****的相关课程(包括时间):蚇现在正接福建农林大学金山学院2013年SIYB创业培训膆膂蚁三、市场评估螅目标顾客及潜在顾客描述:薆中学、大学生群体和社会青年人群羃蒈市场容量或本企业预计市场占有率:***在所处的县城有十来家竞争对手,人们对休闲屋的新鲜度对还很高,而且竞争对手中没有几家有特设的。结合各类因素预计市场占有率能达到20%。羅蚃蕿芆市场容量的变化趋势及前景:蒄人们的生活水平提高,越来越多的青年人群出去逛街、散步。他们更喜欢有好的环境让他们聊天、聚会,学生群体的消费水平也在逐步增加,特别是90后的学生特别喜欢个性,所以会有越来越多的人喜欢休闲屋。蒃薁蚈袄膄莈SWOT分析螆优势:劣势::::微博、:威胁:、、-6袆6肅酸皮奶螀2芁4艿4蒄酸奶薀2肈4莇4羄奶茶芁2-4膀4-8蒅5-8