文档介绍：May2008DennisDeacon–******@AgendaWhatisSEORelevancyKeywordsSearchEngines:HowcontentisobtainedSite/DomainFactorsPageFactorsLinksOtheroptimizationideasWhatisSearchEngineOptimization?()Then,whatisSearchEngineMarketing?:SearchEngineOptimizationPaidInclusionPayPerClick(PPC)&&PPCSEOSEM/PPCProsFree(notincludingresources)anicsearchresultsmoreoftenthanpaidPPClinksExcellentatcreatingawarenessquicklyCampaignscanbebudgetedtofitabusiness’sneedsConsTimeconsumingTakeslongertoseeresultsCanbepricey($25-$100,000amonth)Mustbemanagedconstantly(daily/weekly)ROIcanbedifficulttomanageClickfraudSEOEthicsWhiteHat/;#1rankingifpossibleBlackHatKnowinglybreaksmany/mostofthesearchengineguidelinesMisrepresentscontentviatechniquesUsestechniquestotrickeitherthesearchengine,searcher,orbothPromises#1rankingRelevancyTheoverallgoal:Searchengines:todeliverthemostrelevantsearchresultspossibleSearchers:tofindthemostrelevantsearchresultSiteOwners:tooptimizetheirsiteandit’ehip;it’snotafadSEOWorkflowKeywordResearchandAnalysisAnalyzeSiteforCrawl/PerformanceissuesImplementOptimizationsMonitorresultsRepeatasneededKeywordsThecoreofSearchEngineOptimizationKeywordsarethetermsusedbysearcherstofindinformationThegoalistoleverageandimplementthesamekeywordsthroughoutyourcontentinanaturalmanner,tomatchtheaudiencewho’ssearchingforyourinformationandyou’relookingtoattractKeyworddiscoveryandanalysisisneverending