文档介绍：“创新创业,梦想起航”策划书By张斐铭、贾君、沈学远目录创业概要---------------------------------------------------------内容提要------------------------------------------------------------------------------商业模式------------------------------------------------------------------------------创业初衷-------------------------------------------------------------------------------成功关键因素分析--------------------------------------------------------------------企业概况----------------------------------------------------------企业名称-------------------------------------------------------------------------------股本结构-------------------------------------------------------------------------------核心团队介绍-------------------------------------------------------------------------开业资金预算-------------------------------------------------------------------------企业地址-------------------------------------------------------------------------------产品或服务----------------------------------------------------------经营范围(产品或服务描述)-----------------------------------------------------本企业主营产品竞争优势----------------------------------------------------------企业采购和供应渠道----------------------------------------------------------------企业产品服务涉及的技术----------------------------------------------------------未来产品服务发展设想-------------------------------------------------------------市场分析---------------------------------------------------------------行业市场分析、调查与预测--------------------------------------------------------目标市场和细分市场定位-------------------------------------------------------------市场壁垒--------------------------------------------------------------------------------主要竞争者分析-----------------------------------------------------------------------营销计划实施-----------------------------------------------------------产品/服务清单-------------------------------------------------------------------------定价--------------------------------------------------------------------------------------销售渠道--------------------------------------------------------------------------------营销策略------------------