文档介绍：PartII–TheEntrepreneurial PerspectiveChapter4–Understandingthe EntrepreneurialPerspective inIndividualsChapter5–DevelopingCreativityand UnderstandingInnovationChapter6–EthicalandSocial ResponsibilityChallengesfor EntrepreneursCopyright(c)2004bySouth-Western,–Developing Creativityand Understanding Innovation 第五章开发创造力并理解创新主要内容什么是创新?什么是创造力?创造过程如何?。。。TheCreativeProcess创造过程Phase1:BackgroundorKnowledge Accumulation背景和知识的积累Phase2:TheIncubationProcess酝酿过程Phase3:TheIdeaExperience提出创意Phase4:EvaluationandImplementation评估并实施CreativeProcessIdeasEvaluation and ImplementationIncubationKnowledge monIdeaStoppers最常见的创意扼杀器“Naah.”“Can’t”(saidwithashakeoftheheadandanairoffinality)不可能(以确定的语气摇着头说“That’sthedumbestthingI’veeverheard.”那是我听过的最愚蠢的事“Yeah,butifyoudidthat...”(posesanextremeorunlikelydisastercase)对,但)你那样做···(引起极端的或不愿意看到的灾难情况“Wealreadytriedthat–yearsago.”我们很多年前已经尝试过“We’vedoneallrightsofar;whydoweneedthat?”到目前为止我们做的都很好,为什么我们一定要那样做?“Idon’tseeanythingwrongwiththewaywe’redoingitnow.”我没有看出我们现在的做法有什么问题?“Thatdoesn’tsoundtoopractical.”这听起来太不切实际。monIdeaStoppers“We’veneverdoneanythinglikethatbefore.”以前我们从来没有那样做过。“Let’sgetbacktoreality.”我们还是回到现实中来。“We’vegotdeadlinestomeet–wedon’thavetimetoconsiderthat.”已经到最后的时限了,我们没有时间再考虑了It’snotinthebudget.”没有列入预算“Areyoukidding?”你没开玩笑吧?“Let’snotgooffonatangent.”我们不要突然改变话题Wheredoyougettheseweirdideas?”你哪来的那些馊主意?DevelopingYourCreativity开发创造力