文档介绍：app推广方案策划书篇一:APP推广策划案 app推广策划书(草稿) 策划人:XXX 目录 1市场概述.......................................................................................................3 app简介...........................................................................................................3app的优势........................................................................................................3目标受众...........................................................................................................3推广目的...........................................................................................................32推广方案.......................................................................................................3 线上推广...........................................................................................................3 SEO.......................................................................................................................................3 基础下载覆盖.................................................................................................................4 Banner广告........................................................................................................................4 合作推广换量互推.........................................................................................................4 论坛置顶.........................................................................................................................5 论坛活动.........................................................................................................................5 网络新闻.........................................................................................................................5 搜索视频.........................................................................................................................5 社交媒体推广.................................................................................................................5 下线推广..................................