文档介绍：Praise for Content is Currency
“Jon Wuebben has done it again. Yes, we are all publishers today, but aniza-
tions are unclear how to use content marketing within anization to truly make
an impact to both attract AND retain customers. If you want the answers to whyâ.â.â.
and then how exactly to operationalize content marketing within your business, read
this book!”
—Joe Pulizzi, Executive Director, Content Marketing Institute, and
Co-Author, Managing Content Marketing
“Who cares about great content? Your customers do! The more relevant, quality con-
tent your business can provide, the greater your opportunity to attract, engage and
convert visitors to buyers. Jon covers all the bases in Content is Currency from perso-
nas to SEO to mobile. This book is full of practical tips that you’ll be able to “cash in”
for better online marketing results.”
—Lee Odden, CEO TopRank Online Marketing, and Author, Optimize
“Great content is one of the most important parts of inbound marketing, and in Con-
tent is Currency Jon does a great job of giving you the foundation to transform your
company using content to drive your inbound marketing strategy.”
—Mike Volpe, CMO, HubSpot
“Social media and content are connected at the hip. If you do nothing but implement
Wuebben’s chapters on social media optimization and blogging, you’ll be light years
ahead of petitors.”
—Michael A. Stelzner, Founder, , and Author, Launch
“If you can’t create a essful, multi-faceted content program for pany
after readingContent is Currency, you’re just not trying hard enough. It’s a definitive,
detailed guide on the realities of making content drive business results. Bravo, Jon
Wuebben!”
—Jay Baer, Co-Author, The NOW Revolution: 7 Shifts to
Make Your Business Faster, Smarter, and More Social
“Content rules the web. Producing content is easy. Producing effective content is not.
In Content is Currency Jon Wuebben leads the reader through the what, why, and how