文档介绍：中国连锁零售企业经营状况分析报告目录 1 综述.....................................................................................................9 连锁零售行业发展总体情况....................................................................9 基本数据...................................................................................9 零售行业面临的共性问题..........................................................11 应对措施.................................................................................13 几种主要业态的发展特点......................................................................16 大型超市和超市.......................................................................16 百货店....................................................................................17 便利店....................................................................................18 家电........................................................................................19 2 超市经营情况......................................................................................21 发展概要.............................................................................................21 业态成长.................................................................................21 样本企业经营情况....................................................................23 样本门店情况..........................................................................26 市场份额.................................................................................34 市场区隔.................................................................................36 渠道渗透.................................................................................39 市场环境分析......................................................................................41 金融危机的短期影响.................................................................41 企业的应对措施.......................................................................44 市场环境与竞争分析....................