文档介绍：毕业论文
浅析中国中式快餐业的发展现状及对策
摘要
关键词
目录:
1中国快餐行业的发展现状
2中式快餐业发展现状swot分析
,生产缺乏高效率
,基层人员流失率大
,融资难
3中式快餐发展策略分析
,塑造企业形象
,打造企业核心产品
,稳住员工
扩展融资渠道,宏观布局全国连锁
,对外形成合力
,紧跟饮食文化
结束语
参考文献
致谢
浅析中国中式快餐业的发展现状及对策
摘要:在西式快餐业巨头肯德基,麦当劳等国外快餐企业的强烈刺激下,本土中式快餐已经逐渐成长成为我国餐饮市场上的一支重要力量。本土快餐业逐渐发展壮大,表现在数量上的增加,市场份额的扩大,发展速度的加快,其质量和内涵也发生了深刻的变化。部分中式快餐企业管理水平有所提高,经营业态日趋丰富和经营模式标准化,网点数量和从业人员队伍继续扩大,社会地位和作用有所提升等方面。但是目前,我国快餐业存然在很多问题与不足,主要表现为缺少著名品牌、缺乏高级管理人才、企业规模小、连锁化进程慢等等,这在一定程度上制约了中式快餐业的发展。我国快餐业在追求发展速度的同时,必须着手解决好制约快餐业发展的各种问题,从而推动我国快餐业健康、有序地发展。
本文通过对整个快餐行业发展近况及中式快餐企业的发展概况、现状进行分析,找出中式快餐发展中的瓶颈和问题,最后对现实发展当中的遇到的问题提出一些参考性的意见,希望对中式快餐企业的发展有所借鉴,希望中国的本土快餐能够很好的发展壮大走势。
Abstract: With strong stimulation by the Western fast food giant KFC, McDonald's and other foreign fast-panies, the local Chinese fast food restaurant in China has gradually grown into a major force in the market. Local fast-food industry has grewn, the increase in the number of performance, market share expansion, the pace of development, its quality and content, profound changes have taken place.
Part of the Chinese fast food has increased the level of business management, business conditions and business model increasingly rich standardization, the number of outlets, and continue to expand the ranks of employees, social status and role has improved and so on. But for now, then keep the fast food industry in China on many issues and ings, mainly for lack of well-known brands, the lack of senior management personnel, enterprises are small, slow process of chain, etc