文档介绍：Classified Index: F826
.:
A Dissertation for the Degree of MBA
H PANY M SALES
INNOVATION DEVELOPMENT
STRATEGY
Candidate: Liu Yu
Supervisor: Prof. Feng Jin
Academic Degree Applied for: MBA
Affiliation: Huatai Securities Harbin Xuanhua
Street Sales Department
Date of Defense: November, 2013
Degree-Offering-Institution: Harbin Institute of Technology
万方数据
哈尔滨工业大学工商管理硕士学位论文
摘要
本文是以在不断变化的崭新竞争环境下,H 证券公司下属 M 营业部应该
采取怎样的措施来提升自己在经济业务创新上的竞争力为目的来展开研究
的。
目前,国内证券行业主要的盈利模式与市场走势的相关度非常高,经济
业务,承销业务以及自营业务这些券商传统主要的盈利来源,使得券商盈利
不稳定,经营风险偏高。券商的同质化竞争在近年市场环境恶劣的情况下,
使得券商经营举步维艰,承受着前所未有的压力。证券公司为了生存和发展,
积极开展业务创新,拓宽思路,摆脱一直以来的表层粗放式经营,加大业务
创新力度,降低成本,扩大利润增长点。
本文对我国证券业务创新现状,发展过程,发展趋势,发展遇到的困难
等进行了归纳。在研究中综合运用金融学,市场营销学等学科理论知识,结
合实际,对 H 证券业务创新的市场竞争环境,内外部影响因素进行了研究分
析。以 H 证券公司 M 证券营业部为例,介绍了营业部的发展历史以及目前
的经营状况。通过借鉴国外相关创新经验,运用 SWOT 模型,总结出了 H
证券公司 M 证券营业部创新发展的策略。提出营业部当前可行的创新业务及
实现路径。结合营业部自身特点,指明了营业部推动业务创新的具体措施。
关键词:业务创新;券商;发展策略;竞争环境
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万方数据
哈尔滨工业大学工商管理硕士学位论文
Abstract
This is brand new in a petitive environment, H securities
company under M business department, what measures should be taken to
improve their petitiveness on business innovation aimed to expand
the study.
At present, the domestic securities industry, the main profit model and
market trends very high degree of correlation, economic services, underwriting
and brokerage traditional proprietary business these major source of profit,
making brokerage earnings instability, operational risk is high. The
homogenization petition in the brokerage market environment in recent
years under adverse conditions, making brokerage operations difficult, under
unprecedented pressure. panies in order to survival, development,
and actively carry out business innovation, broaden our thinking has always been
to get rid of the surface, extensive management, inc