文档介绍：目录一、携程网的运营模式................................................................................................1专业化经营..........................................................................................................1统一全国市场......................................................................................................1信息整合,建立核心资源优势..........................................................................1先进的制度与先进的管理..................................................................................2务实而谦逊的企业文化......................................................................................3二、竞争力分析............................................................................................................4现有竞争者的力量和数量..................................................................................4产业增长速度......................................................................................................5三、主要竞争者............................................................................................................5艺龙网..................................................................................................................5芒果网..................................................................................................................6去哪儿网..............................................................................................................6四、营销组合策略........................................................................................................6规模管理:..........................................................................................................6技术领先:..........................................................................................................6体系规范:..........................................................................................................6品牌优势:..........................................................................................................6企业文化:.......................................