文档介绍：毕业论文
课题《我国房地产市场营销管理研究》
姓名
系列
专业班级
知道教师
年月日
目录
摘要
引言(或绪论)
一、房地产市场营销管理的理论阐述及重要意义··························1
(一)房地产及房地产市场············································1
(二)房地产市场营销管理············································1
(三)房地产营销管理的意义··········································2
二、我国房地产市场营销管理存在的问题································2
(一)房地产企业交易的法律、法规不完善,市场纠纷多··················2
(二)房地产企业产品积压,大量商品房空置····························2
(三)房地产企业提供的产品无法满足消费者的全面需求··················2
(四)片面夸大宣传策划的作用········································3(五)房价虚高,存在暴利,超出消费者的承受能力······················3
(六)物业管理滞后,营销管理虎头蛇尾································3
三、我国房地产市场营销管理的对策思考································3
(一)房地产营销环境分析············································3<br/