文档介绍：F1 1
ACCOUNTING AND
ORGANIZATIONS
What do we need to know to start a business?
n December of 2003, Maria and Stan were very excited about starting pany to
Isell cookies made using their mother’s recipes. To honor their mother, they decided
to call the business Mom’s pany. Realizing they did not have much money
and had little business experience, the brother and sister made plans to start with a small
company. They hope the business will grow as more customers e aware of their prod-
ucts. Maria and Stan know that accountants provide advice to help managers panies
better understand their businesses. Because they had never started pany before, they made
an appointment with Ellen Coleman, an accountant who had provided helpful business advice to
several of their friends.
FOOD FOR THOUGHT
Suppose you were in Maria and Stan’s position. What would you want to know in order to start a
business? What goals would you have for the business, and how would you plan to reach those goals?
What resources would you need in your business, and how would you finance those resources? How
would anize pany? Who would your customers be? How would you know whether you
are reaching your goals or not? These are issues Ellen poses to Maria and Stan.
Ellen: Creating a essful business is not an easy task. You need a good product, and you need a plan to
produce and sell that product.
Maria: Stan and I think we have an excellent product. We don’t have a lot of money for equipment and other
resources, but we have identified a bakery that could produce our products using our recipes and
according to our specifications.
Stan: Also, we have spoken with several local grocery chains that have been impressed with samples and have
agreed to sell our products.
Ellen: Good. A primary goal of every essful business is to create value for customers. If you focus on
delivering a product that customers want at a price they are willing to pay, you are also lik